2. SET OUT WHAT YOU WANT TO ACHIEVE
Meet, discuss and agree the following with key stakeholders:
- what you are trying to achieve (your objective)
- who you are trying to reach
- what you hope to learn
(See the FAQs page to understand the difference between outputs and outcomes.)
Outcomes refer to the specific impact or changes that you are trying to achieve, all of which should contribute to your objective.
You may know your outcomes already. If not, start with your overall objective and break it down into smaller components that represent specific things that need to happen or change to fulfil your objective.
You might also think about the timeframe or order in which you expect certain changes to happen, and break this down into Short, Medium and Long-term outcomes.
||During the project
||By the end of the project
||After the end of the project
Consider the relationship between these outcomes, and how you might measure this. For example, how short-term outcomes will help contribute to medium-term outcomes, and medium-term outcomes to long-term outcomes.
'strategic OUTCOMES' for sport
The government's 2015 sport strategy - Sporting Future: A New Strategy for an Active Nation - sets out five strategic outcomes that focus on the benefits that sport and physical activity can bring to people and society:
- Physical wellbeing
- Mental wellbeing
- Individual development
- Social and community development
- Economic development
Sport England investment will be directed towards the people, places and programmes where the impact on these outcomes will be greatest. It is important for all Sport England staff and recipients of Sport England funding to consider which strategic outcomes they are directly or indirectly aiming to influence.
Thinking about how your funding stream or project contributes to one or more of the five strategic outcomes will help ensure that your measurement and evaluation can demonstrate how your work is supporting the government's sport strategy.
While you will not always be expected to measure the impact of your work directly against these five outcomes, having a clear line of sight between investments and the strategic outcomes they are supporting will help you to set suitable objectives for your funding stream or project and select appropriate outcome indicators to measure success.
You can read more about the government's sport strategy and how Sport England is directing its investment to deliver against the five strategic outcomes for sport via the links below:
TIP: This step is really important – take the time to get it right because it sets the foundations for all the decisions you’ll need to make at every subsequent stage. Being really clear about what you want to achieve is essential for your M&E to be effective and provide you with the data and insight you need.
Use your discussions with stakeholders to complete the ‘Programme Purpose’ and ‘Outcomes’ sections of the Purpose and Rationale Form.